To support Par Health’s launch of its new Sugammadex Injection, I developed a product video designed to introduce the offering and communicate its value to a hospital pharmacy audience.

The project spanned several weeks, moving from script development and storyboarding through visual exploration, video production, and final refinement. I wrote the script and led the creative development, using AI tools throughout the production process to create imagery, generate video elements, and develop the voiceover.

The result is a polished, cohesive product story built through a combination of strategic thinking, hands-on creative direction, and emerging AI-powered production tools.