Brand Development

P-POD is an industry–disrupting cranial remolding helmet used for treating plagiocephaly, also known as “baby flat head.” The fitting and assembly process takes 30 min (as opposed to other helmets) and can be completed by a trusted pediatrician. My team was tasked with defining the brand identity to bring this groundbreaking product to market. We developed two parallel yet complimentary brands - one for medical professionals and one for parents and caregivers.